AI translation is fast. But is it good? Here’s what thousands of enterprise buyers actually think.

Going global used to be a resourcing problem, but now it’s a quality problem. Artificial intelligence (AI) has made it faster and more accessible than ever to translate content into dozens of languages — but speed and accessibility doesn’t guarantee quality. Brand voice can get flattened in the process, terminology drifts, and a product description that reads naturally in English can land awkwardly in German or, worse, incorrectly in Japanese. For teams trying to build trust in new markets, that gap between “translated” and “translated well” is exactly where global growth stalls.

That tension is why G2 recognition is important to companies looking to invest in localization. G2’s quarterly reports are built from verified reviews by people who leverage the platform every day to run real projects for their organizations. In Summer 2026, Smartling earned 41 G2 badges, up from 37 in the Spring. The satisfaction scores behind those badges reflect that teams are not just using the platform to streamline localization efforts, but also recommending it to their peers.

This quarter’s results also brought something new: recognition specifically for implementation. Smartling moved to #1 on G2’s Implementation Index for Translation Management (TM) and picked up new “Easiest Setup” and “Most Implementable” badges — categories that measure how quickly teams get up and running so they can realize value right away.

These recognitions also fit with where Smartling has been heading, particularly with its largest AI innovation release to date — including LQA Agent, which uses the industry-standard Multidimensional Quality Metrics (MQM) framework to automatically evaluate translation quality within the platform. New features like Style Rules for AI and Auto Select LLM are designed to preserve brand voice and adapt to context. These updates are built on the same commitment that’s been showing up in G2 reviews for 15 consecutive quarters at #1: that faster translation doesn’t have to sacrifice quality.

How G2 actually calculates these scores

G2 reaches over 100 million software buyers annually and is considered among the most trusted peer review marketplaces in the industry. The quarterly Grid® reports score products based on 1) customer satisfaction (drawn from verified reviews); and 2) market presence (based on scale and momentum).

The Implementation Index is scored specifically on time-to-value, ease of setup, and user satisfaction with onboarding. Showing up at #1 there requires consistent praise on all three — highlighting the experience customers have before the platform is even fully deployed.

Four new badges, two new categories

The net-new recognitions Smartling earned in Summer 2026 include:

• Translation Management: Easiest Setup (Small Business)
• Translation Management: Most Implementable (Overall)
• Website Translation Tools: Easiest Setup (Small Business)
• Website Translation Tools: High Performer (Enterprise)

Where the rankings moved (and where they stayed strong)

The recognitions where Smartling climbed this quarter:

• Implementation Index for Translation Management: #2 → #1
• Mid-Market Grid® for Website Translation Tools: #8 → #5
• Enterprise Grid® for Translation Management: #4 → #3
• Nordic, Enterprise Europe, and Enterprise EMEA reports: each up one spot
• Results Index for Localization: #13 → #12

The recognitions where Smartling continued to lead at #1:

Translation Management overall, all key regional reports — EMEA, Asia, Asia Pacific, Europe, Spain, France, Middle East, and Canada — Small Business overall, and Website Translation Tools overall.

The full list of Summer 2026 recognitions

Translation Management

• Leader — Overall, Small Business, Mid-Market, Enterprise
• Leader — EMEA, Europe, Asia, Asia Pacific, Middle East, Spain, France, Canada
• Leader — Nordic, Enterprise Europe, Enterprise EMEA
• High Performer — Enterprise
• Most Implementable — Overall
• Easiest Setup — Small Business
• Implementation Index: #1

Website Translation Tools

• Leader — Overall
• High Performer — Enterprise
• Easiest Setup — Small Business
• Mid-Market Grid®: #5

Localisation

• Results Index: #12

Here’s how people who use the platform every day describe their experience:

“Smartling has been an outstanding platform for managing my translation and localization needs. The interface is intuitive, making it easy for both project managers and translators to collaborate seamlessly. I especially appreciate the automation features and integrations, which save us significant time while ensuring consistency across all of our content.”

— Localisation Specialist, verified G2 review

“It centralizes everything we need — from translation memory and glossaries to quality assurance checks, automated workflows, and real-time project tracking. The ease of use stands out, even for new team members who can quickly get familiar with the system. Integrations are seamless, which saves time and reduces manual work.”

— Verified G2 reviewer

“Overall, I find it much simpler and intuitive to use compared to other, more traditional tools or platforms. All the necessary features are available, and it’s possible to ask questions directly to managers and clients, both of whom help support translation projects.”

— Translator, verified G2 review

“Smartling’s cloud-based nature is incredibly beneficial — my work is secure and easily accessible and shareable with my team. The configurable workflows are a standout feature, enabling us to handle some translation jobs internally while efficiently coordinating with external vendors for others.”

— Verified G2 reviewer

Want to see what that experience looks like for your team?

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