How to automate content creation: Insights, best practices, and 15 recommended tools

Automated content generation tools are fundamentally reshaping how brands create and distribute messaging. As teams face mounting pressure to deliver consistent, high-quality content at scale, they’re turning to AI-powered solutions to optimize workflows and boost results.

Rather than replacing human creativity, these automated content creation tools serve to enhance it. They help teams work more efficiently and better engage audiences across diverse platforms and global markets.

This guide will explain how to automate content creation and outline 15 popular tools for scaling content delivery worldwide.

What is automated content creation? Definition and key benefits

Automated content creation uses AI tools, machine learning, and advanced algorithms to streamline various processes involved in generating and optimizing content. It allows businesses to use AI-powered automation to produce large volumes of high-quality content instead of spending time and resources on manual production processes.

Benefits of marketing content automation include:

• Increased efficiency: By automating repetitive tasks and workflows, businesses can create content faster and free up time for strategic work. Automation tools can also help align content with their brand voice and deliver a unified experience across platforms. 
• Cost savings: Automation helps maximize marketing budgets by reducing the need for large teams or external agencies.
• Personalization: AI can tailor large volumes of content to different audiences, enhancing engagement and performance results.
• Fewer mistakes: Automated tools help reduce human errors, like typos and data entry mistakes.

AI is particularly helpful when global for multilingual content. For example, teams that need to streamline content creation across locales should consider tools and workflows like Smartling’s AI Translation. Once you’ve created your content, it provides high-quality translations with a much faster turnaround, combining the strengths of AI and neural machine translation to create a seamless content translation workflow.

Marketing automation vs. autonomy

Marketing and content generation tools typically offer automation features, but they aren’t autonomous. Automation uses AI tools or software to generate content based on rules and inputs set by humans, but it requires oversight to maintain quality and brand voice. In contrast, autonomous systems operate independently and make decisions without human guidance. These are rarely applied to marketing content, which requires a human touch.

Implementing automated content creation in your marketing strategy: 5 best practices

You can integrate automation tools into nearly every stage of your content creation process, from AI-powered content translation to search engine optimization (SEO). These best practices will help you get started:

1. Build content templates and style guides

Develop comprehensive content templates and style guides to provide clear direction for both human creators and AI tools. These ensure all content production—whether automated or manual—maintains consistent, on-brand tone and formatting standards.

2. Establish calendars and workflows

Create a detailed content calendar to schedule automated content production and distribution well in advance. Define workflows in each stage, from ideation and approval to publication. Global marketers may also want to outline translation timelines and automated translation workflows to generate multilingual content across channels.

3. Double-check for quality and brand fit

Always review AI-generated content for accuracy and clarity. Use checklists and human editors to catch factual errors, awkward phrasing, or off-brand messaging. This extra layer of oversight upholds your credibility and makes sure published content genuinely reflects your brand’s values and standards.

4. Monitor performance metrics

Track key performance indicators (KPIs) for your content, like engagement rates, click-through rates, conversions, and SEO rankings. Use analytics tools to gather actionable insights and identify trends or areas for improvement.

5. Choose automation tools that suit your workflows

Select marketing automation tools that can streamline processes and fit into your existing tech stack. Many popular marketing automation solutions, like HubSpot and Braze, integrate seamlessly with communication platforms, social media tools, and translation platforms. Similarly, Smartling’s translation software connects with marketing automation tools so global businesses can easily manage multilingual campaigns across their target markets.

Top 15 automated content creation tools 

There are numerous automation tools available to assist you with each stage of the content creation process. Here’s a closer look at effective content generation tools across categories and use cases:

Keyword research automation tools

Keyword research tools help you find relevant keywords and popular search terms among your target audience so you can improve your SEO strategies.

• KeySearch: Discover high-volume, low-competition keywords and track keyword rankings in your market.
• Ahrefs Keywords Explorer: Generate keyword ideas and analyze search volume for SEO planning.

Topic clustering automation tools

Topic clustering tools gather related keywords and ideas into organized groups, helping you structure content around core themes for better SEO and user experiences.

• Semrush Keyword Strategy Builder: Group keywords into clusters and map out subpages for a structured SEO content strategy.
• Keyword Insights: Analyze SERPs to generate clusters that mirror real-world search behavior. Assess keyword intent to ensure pages fulfill visitors’ needs.

Automated SEO content writing tools

Many online brands attract organic traffic via SEO. Automated content generation tools can generate search-optimized content to support SEO efforts, streamline the writing process, and improve your website’s discoverability.

• Copy.ai: Use AI to generate high-quality content for blogs, ads, and social media with customizable tone and style settings.
• Jasper.ai: Create relevant content across various formats and languages using advanced AI.

Copywriting automation tools

Copywriting automation tools can generate persuasive, attention-grabbing marketing copy for ads, product descriptions, and social media posts, allowing you to target specific audiences.

• ChatGPT: Create engaging marketing copy, product descriptions, and other content on demand.
• Anyword: Optimize marketing content with predictive performance scores and multiple variations.

Website translation automation tools

No matter how compelling your content is, language barriers will limit its reach. That’s why global companies use AI-powered translation tools to localize copy for audiences around the world.

• Smartling: Smartling’s Global Delivery Network (GDN) regularly crawls your blogs, web apps, and e-commerce pages to detect content and send it in for translation. It automatically delivers localized pages to international visitors, so you only have to maintain one version of your site.

Automated proofreading and editing tools

Global marketers must maintain high standards as they deliver content across diverse audiences. Proofreading and editing tools automatically correct grammar, spelling, and style issues to guarantee generated content is polished and professional.

• Grammarly: Check grammar, punctuation, clarity, and style. Real-time suggestions help improve tone.
• Hemingway Editor: Uncover and address readability issues to help simplify and clarify writing.

Automated content distribution tools

These tools automate content scheduling and publishing across multiple platforms for consistent reach and engagement.

• HubSpot: Use this customer relationship management (CRM) platform to launch content across various channels and track results at each touchpoint.
• Buffer: Plan, schedule, and publish social media posts from a central dashboard.

Automated content performance tracking tools

Analytics tools monitor and assess content metrics and ROI. These insights help you refine marketing strategies for boosted results.

• Google Analytics: Track website and content performance, including traffic, engagement, and conversions.
• Kissmetrics: Track user activity and attribution channels and conduct A/B tests to find the best variations of each campaign element.

Développez votre stratégie marketing globale avec Smartling

As digital content demands grow, automated marketing tools are becoming a necessity for businesses that want to produce personalized, high-quality messaging at scale. Automated content generation saves valuable time and resources, helping global brands succeed in new markets.

Smartling offers a range of marketing automation integrations to help businesses produce faster, higher-quality, and more cost-effective translations. When you reach your target audience in their preferred language, they are more likely to engage, convert, and recommend your brand. And automating your content and translation workflows together positions you for even greater growth.

Looking for more ways to reach a global audience? Download our free eBook, “Navigating the Shift: Why, When, and How To Adopt AI Translation,” to dive deeper into AI translation best practices and find the right partner for your localized marketing strategy.